Venue reservation App
01/15
Overview
About product
This is the booking app, aiming to help the owner manage venue easier, and increase customer satisfaction during the booking journey. In this app, the user can not only find the nearest place but also a great playmate to have fun together.
Duration
Sep 2021 to Nov 2021
02/15
Introduction
Problem
We noticed that the potential customers still use the instant message app, such as LINE to book the venue and events, it causes lots of trouble for customers and the venue management team either.
Goal
Design a product that can game changing the booking flow in the market, improve management, and increase customer satisfaction.
03/15
My Role
My role
UX designer designing an app for Badminton reservation app from conception to delivery.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
04/15
Understanding the user
User Research Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to find a badminton venue and want to play badminton after work.
This user group confirmed initial assumptions about Badminton venue customers, but research also revealed that time was not the only factor limiting users from booking in advance.
Other user problems included no playmate or hard to find the nearly skill level partner that make it
difficult to have a good exercise time after work.
05/15
Paint Points
1/ Time
Working adults are too busy to spend time on finding the venue.
2/ Accessibility
Platforms for booking a venue are not equipped with assistive technologies.
3/ IA (Information Architecture)
Non organized venues directory are often difficult to read and order from.
06/15
Persona
Linda is a marketing specialist, and she often travels to many countries for work. So she is precious with exercise time to keep her health, but every time she wants to play badminton, always spend lot of time on searching places.
07/15
User journey map
Mapping Linda’s user journey revealed how helpful it would be for
users to have access to a dedicated Badminton venue reservation app.
08/15
Paper wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
09/15
Lo-Fi prototype
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was finding and booking a venue, so the prototype could be used in a usability study.
10/15
Usability study
- Study type: Unmoderated usability study
- Participants: 5 participants
- Location: Taiwan, remote
- Length: 30-60 minutes
Findings
I conducted the usability study and the following is the insights I found.
1/ Search condition fields
Users need more search condition fields that can be more specific to meet their expectation.
2/ Reference
Users need more reference in the detail page.
3/ Deal history
Users need a way to keep the reservation history.
11/15
Mockups
Early designs allowed for some customization,
but after the usability studies, I added additional options to Send a confirmation copy to me, so users have a method to keep the reservation history when they made the reservation.
12/15
High-fidelity prototype
The final high-fidelity prototype presented cleaner user flows for building a pizza and checkout. It also met user needs for a pickup or delivery option as well as more customization.
13/15
Accessibility
Considerations
1/ Add advanced search to offer more condition fields that helps users search precisely.
2/ Add “view more” option to offer more information to user and help them make decision easier.
3/ User can check the box about sending a confirmation copy to let them keep the reservation history.
14/15
Takeaways
Impact
The app makes users feel like Badminton reservation app really thinks about how to meet their needs.
One quote from peer feedback: “The app made it so easy and quick to book a venue! I would definitely use this app as a go-to exercise helper.”
What I learned
While designing the Badminton reservation app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
15/15
Next Steps
1/ Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
2/ Conduct more user research to determine any new areas of need.